Hire a Video SEO Services YouTube Marketing Professional. UK Somerset, Remote Global Services.

Hire a Video SEO Services YouTube Marketing Professional

You can add links on your YouTube channel Home tab. Your first link will be prominently displayed in the profile section near the subscribe button, and your remaining links will show when your audience clicks to see more links.

Anyone with a Google email or Gmail account automatically has a YouTube account waiting to be marketed in search engines. 

Off-page VSEO Search Engine Optimisation of your YouTube account is simple, effective, and best of all included in my 30 Day SEO Booster.

What's not to love? Want a quick chat? Book a 20 minute Discovery Call today. Why not stalk my reviews and testimonials by heading on over to my Clients page.

The YouTube 3 minute shorts are good news - With regards to YouTube and ranking factors, I was thinking for a good retention rate, wouldn't it be good advice to release teaser videos of maybe one to three minutes - and then follow that on with a proper video like 15 minutes long.

If you have 50 videos on your channel, if you have 25 Shorts, this could return a high percentage retention rate.

I see a lot of using vanity videos waffling on for half an hour – ain't no one got the time to watch a marketing video that long, unless it's a concept that's face-slappingly fabulous.

From Google: 

Video is becoming increasingly common on eCommerce sites.

Using tags and category keywords helps movie viewers find related videos on a particular topic. This is exactly like CMS blog categories and the ways they act as internal linking and create a mini library for your website.

♛ How YouTube ranks videos - Speaker slides included - watch the video ♛ YouTube features to optimise: Title, Description, Made for Kids, Tags, Date, Location, Languages, Thumbnail, Playlists, Audience, Visibility Settings, Monetization, End Screens and Annotations, Cards, Captions, Advanced Settings and Chapter Markers

As a site owner, you can use video to give shoppers a deeper understanding of products you sell or build your reputation as a trusted expert. Video can also be prominent in Google Search. By surfacing your video content on Google, you can open up additional paths of discovery to drive awareness of your business and engagement on your site.

 

Videos can appear on the main Google Search results page or on the Videos tab. 

Videos are frequently presented with a thumbnail image and other helpful information such as the playback duration and summary text. In addition, Google can now highlight key moments in your video content, allowing users to navigate the video like chapters in a book. When a user taps a key moment, they'll land on your site where they can begin watching the video from that moment in time.

Everyone knows how essential SEO is to promote websites in Google and other search engines such as Bing, Yahoo!, Yandex and Duck Duck Go. 

Not everyone knows that Google owns You Tube - did you? Well, technically, it's Alphabet Inc..

Your Google account has a wealth of free tools and access to many features ready for you to take advantage of at no cost; including a Google blogger, Search Console, Google Business Profile, YouTube and hundreds of developer tools.

When looking to implement an SEO strategy it's optimal to keep all of your accounts under one umbrella login with Google, to enable linking Analytics to Search Console for example, as well as optimising your Youtube account to it's full potential.

Why Deleting Videos Is a Risky Move for YouTube Channels

Deleting videos from your YouTube channel might seem like a logical step to improve focus, but it can have significant drawbacks. Removing a video erases all accumulated metrics, including views, likes, and watch time—valuable data that contributes to your channel's overall authority. For example, using internal linking strategies enhances your channel's SEO performance, which is undermined if videos are deleted. Moreover, breaking internal links in descriptions, playlists, and blogs creates a poor user experience and disrupts YouTube Video SEO.

Instead of deleting videos, consider making them unlisted. Unlisted videos remain accessible within public playlists or via direct links, preserving their metrics while removing them from public searches. For guidance on structuring your channel effectively, check out the Beginner's Guide to YouTube Video SEO. Using YouTube cards and end screens to guide viewers from older videos to updated content can also help maintain relevance and improve engagement.

When dealing with outdated content, deletion isn't your only option. Making videos unlisted ensures they stay accessible while removing them from search results. This preserves their contribution to SEO performance. Updating descriptions to include links to newer content is another way to maintain relevance without sacrificing metrics. Learn more about alternatives to deletion with YouTube's Help Center.

Short-form update videos are another powerful tool. Create engaging clips that inform viewers about updated content while redirecting them to the new material. Incorporating internal linking in playlists further enhances engagement, creating a cohesive content ecosystem that supports viewer retention.

Internal linking on YouTube works much like website SEO. By connecting related content through cards, end screens, or descriptions, you create a seamless viewing experience. This strategy keeps viewers on your channel longer, boosting key metrics like watch time and session duration. For example, linking videos on topics such as viewport fixes to related guides can enhance discoverability and retention.

Effective internal linking also distributes link equity across your channel. High-performing videos can pass their authority to underperforming ones, improving their visibility in search results and recommendations.

YouTube's algorithm rewards thematic consistency, grouping content into "Buckets" for better categorization. Channels with cohesive themes, such as Video SEO or tutorials, tend to perform better than those with scattered topics. By linking videos on related themes, like algorithm strategies, you can improve discoverability and audience engagement.

 

Explore the role of internal linking in video SEO to see how it builds channel authority and drives traffic.

For instance, organizing content into thematic playlists enhances the user experience and signals authority in your niche. Check out how thematic consistency works with the Brighton SEO VSEO secrets. Strengthening these internal connections not only reinforces your channel's authority but also keeps viewers exploring your content longer.

Boost your channel's performance by mastering internal linking strategies. Use tools like cards to guide viewers to related videos, as shown in the Performance Max testing guide. End screens are equally effective, encouraging viewers to continue their journey through playlists or recommended content. To see this in action, explore Clickable Titles and QR Code strategies.

Optimizing descriptions with relevant links is another essential practice. Include concise calls-to-action that drive traffic to high-value content, like the WordPress SEO consultant guide. Don't forget to monitor analytics to track the effectiveness of these strategies, ensuring they align with your channel goals.

Derivatives Documentation Courses Online

Derivatives Documentation Courses

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• ISDA Master Agreement Negotiations

 

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How an ISDA Master Agreement Works

Over-the-counter (OTC) derivatives are traded directly between two parties, not on a stock exchange or through an intermediary. It is the risk managers responsibility to carefully oversee traders and make sure approved transactions are managed correctly. When two parties take part in a derivatives transaction, they each receive a confirmation that sets out its details and references the signed agreement. The terms of the ISDA Master Agreement then cover the transaction. When both parties are executing transactions later, they only need to exchange a confirmation. Each transaction is represented in one confirmation.

A confirmation lists what is being exchanged, the price, the currency, the date, and, if any, other information relevant for that specific transaction. A confirmation is automatically incorporated as a small part of the master agreement. Hence, the terms set out in the master agreement will manage all the future transactions represented by these confirmations.

ISDA Negotiations – The Purpose of the Agreement

The ISDA Master Agreement came about due to the foreign exchange and interest rate swap markets experiencing strong growth over the last several decades. The original ISDA Master Agreement was created to standardize these trades in 1985. It was revised in 1992 and again in 2002, both of which are currently available for use. Banks and other organisations around the world use ISDA Master Agreements. The ISDA Master Agreement also makes closeouts and netting easier, as it bridges the gap between various standards used in different jurisdictions.

The master agreement and supporting documentation also specify the terms under which one of the parties can order the closeout of covered transactions if any of the termination requirements are met. Cause for termination includes failure to pay or bankruptcy. Other termination events that can be added to the schedule include a credit downgrade below a specified level.

The Derivatives Market

The derivatives market is the financial market for derivatives, financial instruments like futures contracts or options, which are derived from other forms of assets. The market can be divided into two; one is for exchange-traded derivative and that for over-the-counter derivatives. A commodity market is a market that trades in the primary economic sector rather than manufactured products. Soft commodities are agricultural products such as coffee, sugar, and cocoa. Hard commodities are mined products such as gold and oil. Futures contracts are the oldest way of investing in commodities. Futures are secured by physical assets. The commodity market can include physical trading in derivatives using spot prices, forwards, futures, and options on futures. Collectively all these are called Derivatives.

Derivatives can seem like totally foreign concepts to those outside the world of finance. However, derivatives are part of our everyday life even if we are unaware. Below is a real-world example of derivatives in action.

Derivatives Example

There is a Beyonce concert next week that Ms X wishes to attend. Unfortunately, when she got to the ticket counter, she saw all the tickets have been sold out. With only seven days left until the concert, she is trying to quickly find a ticket including on the black market where prices are now twice the actual cost. Luckily her friend works closely with the venue owner, and her friend has given a letter from that owner to organisers recommending one ticket to Ms X at the actual price. She is now delighted she can attend the concert. However, in the black market, tickets are still available at a higher price than the actual price.

Here, the letter is the underlying asset and the value of the letter is the difference between the actual price of the ticket and the black market price.

Risk Mitigation

Risk managers who oversee the drafting of an ISDA Master Agreement may consider requesting “standard terms” when it comes to drawing up the agreement to expedite the process. However, in the world of ISDA negotiation, there is no such thing as “standard terms”. The process may be simplified by focusing on the counterparty type so the risk manager can gauge the bargaining power of both sides and determine which terms are “must-haves” and which are “nice to have”.

If, for example, the counterparty’s creditworthiness is dependant on the continued support of a powerful parent company, would be prudent to consider how best to reflect this in the documentation and incorporate possible exit provisions in case of adverse change in control or ownership occur. If a third party guarantee is provided, the guarantor can be recognised as a Credit Support Provider in the ISDA Master Agreement Schedule. They will then be automatically added to the Events of Default and Termination Events.

Once the risk manager’s requirements have been set out in the first draft Schedule they will be reviewed by the counterparty’s negotiator, who will then respond with other changes to the proposed terms. At this stage, the risk manager is likely to be approached again for guidance on the proposed modifications and because of this, it is useful for risk managers to be familiar with commonly negotiated amendments. It may well be the case that many such changes are provided for in an institution’s documentation or credit policy but it of course makes sense for risk managers to understand what a given counterproposal is intended to achieve and any disadvantages that agreeing to it would entail.

The Structure of an ISDA Agreement and the Importance of Negotiation

The ISDA Agreement is made up of two parts: the master terms (legal provisions) and the schedule (elections and optional provisions, credit and jurisdictional provisions). It is only the schedule that needs to be negotiated. The ISDA can therefore be tailored to suit the counterparty and the particular credit risks or jurisdictional requirements of the counterparty by negotiating terms into the schedule.

Below is a list of credit provisions that may be negotiated:

Specified Entities

You may have requested all affiliates but your counterparty may only want to include certain named entities, or perhaps none at all.

Additional Termination Events

For example, if the parent ownership percentage drops below 51% this can be cause for termination.

Grace periods for certain Events of Default 

Grace periods can be extended or shortened beyond the ISDA standard.

Cross Default vs. Cross Acceleration 

Whether defaults under other agreements between the parties can lead to a default under your ISDA and the timing of when this Event of Default can be triggered. This can be a major sticking point in some negotiations if the parties want differing terms.

Threshold Amount 

This the trigger at or above which a Non-defaulting Party can terminate all Transactions under the ISDA Master Agreement’s Cross Default clause. The level of this is often negotiated and whether it should be measured as a fixed monetary sum or a percentage of shareholders’ equity.

Without an expert, however, negotiating ISDA Master Agreements can often be lengthy, expensive and tedious. Negotiations can take months as parties go back and forth over legal, business and credit terms. Although much has been done to standardize the documentation process as far as possible, there are still numerous issues that parties must negotiate before executing the ISDA master agreement. Because of continuing legal uncertainty and credit risk in the OTC market, ISDA master agreements will probably always prove difficult to negotiate. Avoiding unnecessary delays in completing these agreements, however, will pay dividends. Negotiating ISDA master agreements faster can open up the possibility for even more profitable trading to be done between the parties.

An ISDA negotiator provides an essential service in the creation of an OTC derivative trading relationship. A good negotiator can ensure a trade agreement that suits a party’s goals and risk tolerance, and create a firm foundation for profitable trading.

ISDA Negotiation as a Career

ISDA negotiators are not required to be qualified lawyers, although legal training is certainly an advantage. Generally, an ISDA negotiator’s background includes specialised training and extensive knowledge of the financial products involved in the trade. The negotiator needs to be skilled at getting the stipulations of his party into the contract, and at swiftly reaching an agreement with the other party so that key trades can take place. There are incredible career opportunities for skilled ISDA negotiators, from working in-house for asset management companies or global banks like Goldman Sachs to negotiating for corporates like Google and Coca Cola (who use ISDAs for currency hedging purposes). ISDA negotiation is a highly specialised role and lucrative, it is well worth considering for those with a financial or legal background.

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