Hire a Video SEO Services YouTube Marketing Professional
You can add links on your YouTube channel Home tab. Your first link will be prominently displayed in the profile section near the subscribe button, and your remaining links will show when your audience clicks to see more links.
Anyone with a Google email or Gmail account automatically has a YouTube account waiting to be marketed in search engines.
Off-page VSEO Search Engine Optimisation of your YouTube account is simple, effective, and best of all included in my 30 Day SEO Booster.
What's not to love? Want a quick chat? Book a 20 minute Discovery Call today. Why not stalk my reviews and testimonials by heading on over to my Clients page.
If you have 50 videos on your channel, if you have 25 Shorts, this could return a high percentage retention rate.
I see a lot of using vanity videos waffling on for half an hour – ain't no one got the time to watch a marketing video that long, unless it's a concept that's face-slappingly fabulous.
From Google:
Video is becoming increasingly common on eCommerce sites.
Using tags and category keywords helps movie viewers find related videos on a particular topic. This is exactly like CMS blog categories and the ways they act as internal linking and create a mini library for your website.
♛ How YouTube ranks videos - Speaker slides included - watch the video ♛ YouTube features to optimise: Title, Description, Made for Kids, Tags, Date, Location, Languages, Thumbnail, Playlists, Audience, Visibility Settings, Monetization, End Screens and Annotations, Cards, Captions, Advanced Settings and Chapter Markers
As a site owner, you can use video to give shoppers a deeper understanding of products you sell or build your reputation as a trusted expert. Video can also be prominent in Google Search. By surfacing your video content on Google, you can open up additional paths of discovery to drive awareness of your business and engagement on your site.
Videos can appear on the main Google Search results page or on the Videos tab.
Videos are frequently presented with a thumbnail image and other helpful information such as the playback duration and summary text. In addition, Google can now highlight key moments in your video content, allowing users to navigate the video like chapters in a book. When a user taps a key moment, they'll land on your site where they can begin watching the video from that moment in time.
Everyone knows how essential SEO is to promote websites in Google and other search engines such as Bing, Yahoo!, Yandex and Duck Duck Go.
Not everyone knows that Google owns You Tube - did you? Well, technically, it's Alphabet Inc..
Your Google account has a wealth of free tools and access to many features ready for you to take advantage of at no cost; including a Google blogger, Search Console, Google Business Profile, YouTube and hundreds of developer tools.
When looking to implement an SEO strategy it's optimal to keep all of your accounts under one umbrella login with Google, to enable linking Analytics to Search Console for example, as well as optimising your Youtube account to it's full potential.
Why Deleting Videos Is a Risky Move for YouTube Channels
Deleting videos from your YouTube channel might seem like a logical step to improve focus, but it can have significant drawbacks. Removing a video erases all accumulated metrics, including views, likes, and watch time—valuable data that contributes to your channel's overall authority. For example, using internal linking strategies enhances your channel's SEO performance, which is undermined if videos are deleted. Moreover, breaking internal links in descriptions, playlists, and blogs creates a poor user experience and disrupts YouTube Video SEO.
Instead of deleting videos, consider making them unlisted. Unlisted videos remain accessible within public playlists or via direct links, preserving their metrics while removing them from public searches. For guidance on structuring your channel effectively, check out the Beginner's Guide to YouTube Video SEO. Using YouTube cards and end screens to guide viewers from older videos to updated content can also help maintain relevance and improve engagement.
When dealing with outdated content, deletion isn't your only option. Making videos unlisted ensures they stay accessible while removing them from search results. This preserves their contribution to SEO performance. Updating descriptions to include links to newer content is another way to maintain relevance without sacrificing metrics. Learn more about alternatives to deletion with YouTube's Help Center.
Short-form update videos are another powerful tool. Create engaging clips that inform viewers about updated content while redirecting them to the new material. Incorporating internal linking in playlists further enhances engagement, creating a cohesive content ecosystem that supports viewer retention.
Internal linking on YouTube works much like website SEO. By connecting related content through cards, end screens, or descriptions, you create a seamless viewing experience. This strategy keeps viewers on your channel longer, boosting key metrics like watch time and session duration. For example, linking videos on topics such as viewport fixes to related guides can enhance discoverability and retention.
Effective internal linking also distributes link equity across your channel. High-performing videos can pass their authority to underperforming ones, improving their visibility in search results and recommendations.
YouTube's algorithm rewards thematic consistency, grouping content into "Buckets" for better categorization. Channels with cohesive themes, such as Video SEO or tutorials, tend to perform better than those with scattered topics. By linking videos on related themes, like algorithm strategies, you can improve discoverability and audience engagement.
Explore the role of internal linking in video SEO to see how it builds channel authority and drives traffic.
For instance, organizing content into thematic playlists enhances the user experience and signals authority in your niche. Check out how thematic consistency works with the Brighton SEO VSEO secrets. Strengthening these internal connections not only reinforces your channel's authority but also keeps viewers exploring your content longer.
Boost your channel's performance by mastering internal linking strategies. Use tools like cards to guide viewers to related videos, as shown in the Performance Max testing guide. End screens are equally effective, encouraging viewers to continue their journey through playlists or recommended content. To see this in action, explore Clickable Titles and QR Code strategies.
Optimizing descriptions with relevant links is another essential practice. Include concise calls-to-action that drive traffic to high-value content, like the WordPress SEO consultant guide. Don't forget to monitor analytics to track the effectiveness of these strategies, ensuring they align with your channel goals.
